Websites and social media are one of the most cost effective tools that your campaign can employ.

With the rising cost of television and direct mail advertising online make more sense than ever. Unless you are an incumbent earned media might be hard to develop but by optimizing your web presence you can develop a loyal following that can rival the number of voting network viewers. More than ever the most cost effective fundraising you campaign can do is online.

With Pegasus Strategies at the helm of your online campaign we will develop the best online presence for you campaign. Pegasus, using polling and proper campaign message development, will create the best online strategy for your campaign. We will maximize you on line fundraising, and create dynamic content that will keep your voting base interested while attracting undecided voters.

Your campaign cannot succeed without an effective and "complete" web strategy. Your campaign website if far more than political "campaign sign" online. A political website that coordinates with social media sites like Facebook, Twitter, Instagram and the many other out there is a conduit for you to speak directly to each and every voter and let them speak to you.

A well coordinated online campaign with proper organic messaging and paid advertising will involve YOUR voters directly in the campaign.

Digital Advertising and OTT Ads are becoming a staple for any political or judicial campaign. 

Over the past few years more and more voters have been cutting their cable cord. The pandemic has accelerated this trend. Streaming services have been meeting membership goals years ahead of projections. Voters have been looking more diverse entertainment through their smart tv, Roku, Amazon Firestick,  tablet and phones.

These new ad based video streaming services have created the OTT (Over The Top) advertising rush. The future of microtargeting with video ads is here.

OTT and digital advertising present new ways to reach voters, new ways to target voters with very specific messages. Your campaign can now target specific demographics of voters with a tailored message on Hulu, The Peacock, Paramount +, PlutoTV, Sling,  IMDB TV, Fubo, TUBI, Discovery+, and many others. With a cost less than that of traditional TV advertising your new campaign go

Geofencing has created new ways to isolate and target voters with advertising on mobile devices and at home. Your campaign can target voters at the gun range with pro 2A messaging, target people in car lines at school with an education message. The possibilities are endless.